Plain-English marketing guides for growing businesses

Written from real client work, not theory. No jargon, no 4,000-word “ultimate guides” — just what I’d tell you on a call.

  • Cover: How often should a small business post on social media?

    How often should a small business post on social media?

    October 19, 2026

    2 min

    Post at a rhythm you can keep up. Consistency and useful content beat frequency, and one platform done well beats four done badly.

  • Cover: How to brief a web designer

    How to brief a web designer

    October 12, 2026

    2 min

    A good brief covers who the site is for, what it should achieve, what you have ready and what you like. A page is enough.

  • Cover: Website hosting and support: what you pay for

    Website hosting and support: what you pay for

    October 5, 2026

    2 min

    Good hosting and support keep your site fast, secure and updated, and give you someone to call when something breaks.

  • Cover: Logo design: the files you should get

    Logo design: the files you should get

    September 28, 2026

    2 min

    You should receive vector files, transparent PNGs, colour and mono versions, and the right sizes for web and print.

  • Cover: How much should a small business spend on Google Ads?

    How much should a small business spend on Google Ads?

    September 21, 2026

    3 min

    Work back from what a customer is worth, start small, and judge the budget by cost per enquiry rather than clicks.

  • Cover: SEO for small businesses: seven things to fix first

    SEO for small businesses: seven things to fix first

    September 14, 2026

    4 min

    Before you spend a penny on SEO, check these seven things. Most small business sites are quietly failing at least three of them.

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Phil Shenton, founder of Fidgety Pixels
Phil Shenton
Fidgety Pixels · Southsea, Portsmouth

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