The Project

Client
IFS
Sector
Independent financial advisers
Year
2024

What They Needed

IFS are independent financial advisers covering retirement and later-life planning. Their website was big, around sixty pages, and it needed rebuilding properly, with a refreshed logo, adviser bios, testimonials, a map on the contact page and a client downloads area.

What I Did

I redrew and refreshed the logo first, then built the site from a shared content and layout document, working through seven rounds of feedback with their technical director so nothing was signed off by guesswork. Services became tiles rather than a separate page. A Market Commentary section gives them somewhere to add fresh content every month, and stock photography was chosen page by page.

I ran the go-live checks, redirects and analytics and set it live in October 2024. Since then the news page has been kept current under a support plan, with a downloads page the next job on the list.

Part Of A Family Of Sites

This site shares its underlying template with Emsworth Corporate Planning and Harbourside Legal. I manage all three together, so a wording change, a compliance update or a security patch can be rolled out across every site in one pass instead of being repeated three times.

Let’s have a chat

Twenty minutes, no pitch. I’ll tell you what would actually move the needle, what it’d cost, and — if the honest answer is “nothing yet” — that.

No hard sell. No contract to sign today.

“Fantastic service and delivered amazing results. We are very pleased with our new website design. Highly recommended.”

Hubble Kitchens & Interiors

Google review

Phil Shenton, founder of Fidgety Pixels
Phil Shenton
Fidgety Pixels · Southsea, Portsmouth

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